Floor-Sticker Ad

Floor-Sticker Ad

n. A usually fairly large and colorful advertisement that, similar to a decal, is affixed to the FLOOR and people walk over.

NOTE: These seem to be always placed in front of the advertised ITEM'S HOLE on the SHELF. Some are multi-part. If they aren't laid down properly, there may be air bubbles under portions of the ad. These can make a popping sound when you roll your CART over them, perhaps causing you to think that something dropped.

Flyer

Flyer

n. A printed multi-page advertisement touting weekly SPECIALS, and typically inserted by the local newspaper publisher into all copies of the Sunday paper, as well as supplied in STACKS in the STORE LOBBY or at the main entrance. Also CIRCULAR, INSERT. See also SPECIAL.