Floor-Sticker Ad

n. A usually fairly large and colorful advertisement that, similar to a decal, is affixed to the FLOOR and people walk over.

NOTE: These seem to be always placed in front of the advertised ITEM'S HOLE on the SHELF. Some are multi-part. If they aren't laid down properly, there may be air bubbles under portions of the ad. These can make a popping sound when you roll your CART over them, perhaps causing you to think that something dropped.